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Mobile Ads

MOBILE STATISTICS

1) There are 5.3 billion mobile subscribers
(that's 77 percent of the world population).

2) Mobile devices sales rose in 2010, with
smartphones showing strongest growth.

3) Mobile ad revenue is expected to be $3.3 billion
in 2011. This will reach $20.6 billion in 2015, more
than doubling each year.

4) Mobile advertising budgets are set to increase
from 0.5 percent of the total advertising budget in
2010 to over 4 percent in 2015.

5) "Brand marketers who want to include mobile in
their advertising initiatives should not delay."
(Andrew Frank- Research Vice President at Gartner Inc.)

6) Of people who react to seeing a mobile ad: 42
percent click on the mobile ad; 35 percent visit
the advertiser's site; 32 percent search for more
information on their phone; 49 percent make a
purchase and 27 percent call the business.
(Global Mobile Statistics 2011- MobiThinking)

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